C TV Media:: advertising media placement specialists

Barbara Shafer
V.P. Operations

Barbara Shafer began her career with CTV Media in 1986 as the Data Processing Department Manager. Her talent in software design and implementation has contributed significantly to CTV Media’s success in the cable and television advertising industry.

The automation of CTV Media’s vast information systems resulted in the most comprehensive cable database in the industry. Her department has grown by 50% annually and includes talented, experienced programmers and auditors. Under her supervision, CTV Media has automated all phases of its cable operation and recently added systems for our broadcast television and unwired department. Barbara and her team are responsible for the flexible custom software which has given CTV Media an edge in servicing clients that no other rep or agency can provide.

Ms. Shafer’s duties have expanded over the past four years to include the supervision of operations for the CTV Media home office.