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Support for all your television advertising

Regional and local cable television

Our comprehensive database of all cable outlets in the US allows you to focus media budgets on your target markets. With CTV Media, you gain access to our database of every cable system in the country, every buy executed and the rates negotiated for that buy. With our Nielsen Cable Audience Profile (CAP), CTV provides you with ratings by market, network, demo, including Gross Ratings Points (GRP), and the reach and frequency delivered. CTV's Claritas/PRIZM in tandem with Simmons software allows us to analyze and profile your customers and best prospects in order to target your advertising efficiently.

This lets us identify the best cable systems, the best networks, the best programming, even the best ZIP Codes in which to schedule your advertising and eliminate waste.

National cable networks

Focused on targeted demographics throughout the country, CTV annually buys millions of dollars worth of advertising on national cable networks.

Affiliate & Broadcast

CTV has experienced buyers and planners to create efficient and effective regional and national broadcast TV plans.

Interactive

CTVi provides state-of-the-art technology and media expertise to customize on-line advertising solutions.

Unwired broadcast

An alternative to national network or syndication, CTV packages local avails together to produce a product that is executed in a national style: one phone call, guaranteed delivery, up to 85-90% US coverage, satellite transmission of commercials, yet, it includes the flexibility of spot. Markets can be deleted and copy can be customized for different markets. You can vary weight by market and purchase local programming as well as network and syndicated shows.

Political advertising

One of CTV's specialities, our database has the political rates for the last elections held in each DMA. In the case of regional/local cable, we know the lowest unit rate, and in many cases, it was a CTV client that established that rate.

Specialized media buying

Includes direct response marketing and paid programming.

Media research

CTV holds licenses for specialized software such as Strata View, Strata SBMS SpotData, Claritas/Simmons, MRI, Nielsen and PDTs.

CTV Media is your one-stop-shop for television advertising.