Cable TV Problem Solving

Problem solving — Cable TV Study

One of CTV Media's initial functions is to help television buyers decide who they want to reach and the best outlet to reach them. In identifying ideal prospects we create a profile that can be targeted in markets throughout the country.

To help understand how the CTV Media team works with buyers in identifying their goals and objectives we have created a case study. This case study represents a typical cable analysis for one market. While in the actual buy there were 40 markets, each market received the same analysis and presentation. This is a summary of how we solved their problem of how to increase home equity loans using television.

Other sections include samples of the Mapping Software output that we use. This gives our clients a better understanding of exactly where media placements are to be made.

Also included are examples of generated reports that follow along with this case study.

C TV Media serves the television buying needs of advertisers in the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington DC, West Virginia, or Wisconsin.