Map Analysis

Map analysis: Claritas merges geography with product and service usage, ZIP code by ZIP code.

The map below evaluates those households in Minneapolis which have the highest propensity to have a home equity loan. In this example, Quintile 1 (the red area described in the chart at the bottom) is 67% more likely to have a home equity loan. Cable Systems are automatically matched for each Quintile

Cable Systems
Matching Quintile #1

#768

Charter Media

#674

Charter Media

#723

Mediacom

#766

Comcast

#769

Time Warner

#3167

Time Warner

#2001

US Cable

#2669

Communication Systems

#3889

Mediacom

#3809

Interconnect

Key	Quntile	HH Count	HH %Comp	MPI	MPI Range High	MPI Range Low
	1	301,294	20.06	173	203	156
	2	296,585	19.75	134	156	113
	3	305,727	20.35	98	112	79
	4	297,452	19.80	63	79	48
	5	301,010	20.04	32	48	0
	TOTAL	1,502,066	100.00	100	203	0

C TV Media serves the television buying needs of advertisers in the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington DC, West Virginia, or Wisconsin.