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Claritas Mapping Software

Using the latest software that integrates relational databases into visual representations, we can prepare detailed maps of where your targeted customer might live. This package graphically demonstrates which cable system should be considered and opens the doors for making sound buying decisions based on precise information.

Types of reports available include:

• Propensity to purchase a particular product

• Specific client/customer locations

• Trade areas and site radius information

• Plus, ZIP Code identification

Information can be mapped together providing a useful tool in making important buying decisions. To see an example click on the map button below.

Map analysis: Claritas merges geography with product and service usage, ZIP code by ZIP code.

The map below evaluates those households in Minneapolis which have the highest propensity to have a home equity loan. In this example, Quintile 1 (the red area described in the chart at the bottom) is 67% more likely to have a home equity loan. Cable Systems are automatically matched for each Quintile

	Cable Systems Matching Quintile #1
	#768	Charter Media
	#674	Charter Media
	#723	Mediacom
	#766	Comcast
	#769	Time Warner
	#3167	Time Warner
	#2001	US Cable
	#2669	Communication Systems
	#3889	Mediacom
	#3809	Interconnect
Key Quntile HH Count HH %Comp MPI MPI Range High MPI Range Low   1 301,294 20.06 173 203 156   2 296,585 19.75 134 156 113   3 305,727 20.35 98 112 79   4 297,452 19.80 63 79 48   5 301,010 20.04 32 48 0   TOTAL 1,502,066 100.00 100 203 0