Case Study Sample Strata Distribution by Network Report

Salesperson: SAMPLE	Schedule Dates	8/13 to 8/19
Agency: SAMPLE	Lengths	30
Buyer: SAMPLE	Dayparts	AR
Advertiser: SAMPLE	Rate Care	RATE CARD
Product: Mortgage	Zone	MIN,MN#1,2,4,43,49,50
Package Number: 2:864	Date Due	8/09

Networks	Cost	GRPs	IMP 000s	Reach	Freq	Spots
AEN	$4605.00	3.0	23	1.0	3.0	15
LIF	$6300.00	4.0	31	1.1	3.6	20
TNT	$6080.00	8.0	73	2.2	3.6	20
USA	$7600.00	6.0	60	1.6	3.8	20
TOTALS:	Spots: 75	Reach: 5.8	Frequency: 3.6		GRPs:	21.0