Case Study Sample Strata Package Plan Report
Minneapolis / St. Paul Cable
| Salesperson: SAMPLE |
Schedule Dates
|
8/13 to 8/19 |
| Agency: SAMPLE |
Lengths
|
30 |
| Buyer: SAMPLE |
Dayparts
|
AR |
| Advertiser: SAMPLE |
Rate Care
|
RATE CARD |
| Product: Mortgage |
Zone
|
MIN,MN#1,2,4,43,49,50 |
| Package Number: 2:864 |
Date Due
|
8/09 |
| Net |
Program |
Time Period |
M |
T |
W |
T |
F |
S |
S |
SP |
COST / SPOT |
P25-54 RTG |
GRPs |
TOTAL COST |
| Week of 8/13 |
13 | 14 | 15 | 16 | 17 | 18 | 19 | |||||||
| AEN | M-SU 6A-12M | M-SU 6A-12M | x |
x |
x |
x |
x |
x |
x |
15 |
$307.00 |
0.2 |
3.0 |
$4605.00 |
| LIF | M-SU 6A-12M | M-SU 6A-12M | x |
x |
x |
x |
x |
x |
x |
20 |
$315.00 |
0.2 |
4.0 |
$6300.00 |
| TNT | M-SU 6A-12M | M-SU 6A-12M | x |
x |
x |
x |
x |
x |
x |
20 |
$304.00 |
0.4 |
8.0 |
$6.080.00 |
| USA | M-SU 6A-12M | M-SU 6A-12M | x |
x |
x |
x |
x |
x |
x |
20 |
$380.00 |
0.3 |
6.0 |
$7600.00 |
| Totals: | Spots: 75 Reach 5.8 Frequency: 3.6 | GRPs 21.0 Cost: $24585.00 |




