Case Study Sample Strata Package Plan Report
Minneapolis / St. Paul Cable

Salesperson: SAMPLE	Schedule Dates	8/13 to 8/19
Agency: SAMPLE	Lengths	30
Buyer: SAMPLE	Dayparts	AR
Advertiser: SAMPLE	Rate Care	RATE CARD
Product: Mortgage	Zone	MIN,MN#1,2,4,43,49,50
Package Number: 2:864	Date Due	8/09

Net

Program

Time Period

M

T

W

T

F

S

S

SP

COST / SPOT

P25-54 RTG

GRPs

TOTAL COST

Week of 8/13

13

14

15

16

17

18

19

AEN

M-SU 6A-12M

M-SU 6A-12M

x

x

x

x

x

x

x

15

$307.00

0.2

3.0

$4605.00

LIF

M-SU 6A-12M

M-SU 6A-12M

x

x

x

x

x

x

x

20

$315.00

0.2

4.0

$6300.00

TNT

M-SU 6A-12M

M-SU 6A-12M

x

x

x

x

x

x

x

20

$304.00

0.4

8.0

$6.080.00

USA

M-SU 6A-12M

M-SU 6A-12M

x

x

x

x

x

x

x

20

$380.00

0.3

6.0

$7600.00

Totals:

Spots: 75    Reach 5.8      Frequency: 3.6

GRPs 21.0   Cost: $24585.00