Case Study Sample Strata Summary Roll-Up Report
| Salesperson: SAMPLE |
Flight Dates
|
8/13 to 8/19 Zones: MIN,MN#1,2,4,43,49,50 |
| Agency: SAMPLE |
Flight Wks
|
1 |
| Buyer: SAMPLE |
Lengths
|
30 |
| Advertiser: SAMPLE |
Dayparts
|
AR |
| Product: Mortgage |
Rate Care
|
RATE CARD |
| Package Number: 2:864 |
Date Due
|
8/09 Multi-Zone P25-65 Pop 961,759 |
| Net |
Program |
Time Period |
Spots/ Week |
# of Weeks |
Total Spots |
Avg Rate |
P25-54 RTG |
GRPs |
GIs (000) |
TOTAL COST |
| AEN | M-SU 6A-12M | M-SU 6A-12M | 15 |
1 |
15 |
$307.00 |
0.2 |
2.4 |
23 |
$4605.00 |
| LIF | M-SU 6A-12M | M-SU 6A-12M | 20 |
1 |
20 |
$315.00 |
0.2 |
3.2 |
31 |
$6300.00 |
| TNT | M-SU 6A-12M | M-SU 6A-12M | 20 |
1 |
20 |
$304.00 |
0.4 |
7.6 |
73 |
$6.080.00 |
| USA | M-SU 6A-12M | M-SU 6A-12M | 20 |
1 |
20 |
$380.00 |
0.3 |
6.2 |
60 |
$7600.00 |
| Note: "-fit-" means that not all spots are the same across all weeks | ||||||||||
|
Schedule Computations 1 Weeks
Persons 25-54 Multi-Zone Population: 961,759 |
| Network | Total Spots |
Avg. Rate |
Total Cost |
Reach |
Freq. |
GRPs |
| AEN | 15 |
307.00 |
4606.00 |
1.0 |
3.0 |
3.0 |
| LIF | 20 |
315.00 |
6300.00 |
1.1 |
3.6 |
4.0 |
| TNT | 20 |
304.00 |
6080.00 |
2.2 |
3.6 |
8.0 |
| USA | 20 |
380.00 |
7600.00 |
1.6 |
3.8 |
6.0 |
|
MULTI-ZONE
QUICKSCAN SUMMARY |
| Totals: Spots: 75 Reach 5.8 Frequency: 3.6 | GRPs: 21.0 Cost: $24,585.00 |
Market Penetration for Cable=54%, 54/54 MIN,MN #1,2,5,43,49,50,52,63,91,96,98
System Penetration=54% of MINNEAPOLIS / ST.PAUL CABLE.
HUTs/PUTs adjusted to 54%. Cable systems performance is based on the portion
of the cable universe the system represents: 100%