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Local cable advertising analysis
| CTV MEDIA INC. | |||||||||||
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| Agency: | XYZ | ||||||||||
| Advertiser: | Home Equity Loan | HH INFO |
DEMO INFO
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| Market: | Chicago | IMP: | 609,099 |
IMP
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474,505 | ||||||
| Spot Length: | :30 | CPM | $16.52 |
CPM
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$ 21.20 | ||||||
| # Wks in Flight: | 4 | GRP's | 318.4 |
TRP's
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201.9 | ||||||
| A25-54 TV Universe: | 3,836,000 | ||||||||||
| Total TV HH's: | 3,124,340 | Reach: | 73% |
Reach:
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60% | ||||||
| Total Cable HH's: | 1,928,660 | Freq: | 4.4 |
Freq:
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3.4 | ||||||
| Total Cost: | $10,600.00 | ||||||||||
| Total # Spots: | 272 | ||||||||||
| DMA Code & Sys #: | |||||||||||
| CHI,IL 5,12,15,33,56 | A25-54 | ||||||||||
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Ntwk/Daypart
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Cable HH Subs |
Total # Spots In Flt |
Cost Per Spot |
HH Rtg (CAP) |
Demo VPVH (CAP) |
Total HH IMP |
Total Demo IMP |
Cable HH GRP's |
Cable Demo TRP's |
Cable Demo Univ |
Total Cost |
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ESPN M-F 6P-12M
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191,300
|
40 | $50.00 | 0.70% | 76% | 53,564 | 28 | 28.0 | 17.3 | 234,874 | $8,136.00 |
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S-S 9A-12M
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191,300
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28 | $25.00 | 1.30% | 81% | 69,633 | 36.4 | 36.4 | 24.0 | 234,874 | $2,870.00 |
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TDC M-F 6P-12M
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191,300
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40 | $35.00 | 0.70% | 71% | 53,564 | 28.0 | 28.0 | 16.2 | 234,874 | $6,662.00 |
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S-S 9A-12M
|
191,300
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28 | $21.00 | 0.70% | 82% | 37,495 | 19.6 | 19.6 | 13.1 | 234,874 | $2,374.40 |
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TNT M-F 6P-12M
|
191,300
|
40 | $50.00 | 2.00% | 78% | 153,040 | 80.0 | 80.0 | 50.8 | 234,874 | $7,792.00 |
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S-S 9A-12M
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191,300
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28 | $24.00 | 1.40% | 80% | 74,990 | 39.2 | 39.2 | 25.5 | 234,874 | $2,630.60 |
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USA M-F 6P-12M
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191,300
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40 | $50.00 | 1.20% | 71% | 91,824 | 48.0 | 48.0 | 27.8 | 234,874 | $8,136.00 |
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S-S 9A-12M
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191,300
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28 | $25.00 | 1.40% | 85% | 74,990 | 39.2 | 39.2 | 27.1 | 234,874 | $2,870.00 |
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