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Case Study Sample Plan

After the initial research is complete, CTV Media creates a proposal using the Strata program. Usually, the first page of research is the report that lists the networks in order tomatch your demo. This is the Strata Rank Report.

Sample Strata Rank Report

M-SU 6A-12M Persons 25-54 Average All Days
Net	Title	Run Start Time - End time	Ratings	Share	Huts/Puts
TNT	M-SU 6A-12M	M-S 6A-12M	0.4	2.5	15.5
USA	M-SU 6A-12M	M-S 6A-12M	0.3	2.0	15.5
TLC	M-SU 6A-12M	M-S 6A-12M	0.2	1.5	15.5
LIF	M-SU 6A-12M	M-S 6A-12M	0.2	1.0	15.5
NIK	M-SU 6A-12M	M-S 6A-12M	0.2	1.3	15.5
SFI	M-SU 6A-12M	M-S 6A-12M	0.2	1.0	15.5
AEN	M-SU 6A-12M	M-S 6A-12M	0.2	1.0	15.5
CMD	M-SU 6A-12M	M-S 6A-12M	0.2	1.0	15.5
ESP	M-SU 6A-12M	M-S 6A-12M	0.2	1.3	15.5
ENT	M-SU 6A-12M	M-S 6A-12M	0.1	0.5	15.5
FAM	M-SU 6A-12M	M-S 6A-12M	0.1	0.5	15.5
HGTV	M-SU 6A-12M	M-S 6A-12M	0.1	0.9	15.5
HIS	M-SU 6A-12M	M-S 6A-12M	0.1	0.8	15.5
AMC	M-SU 6A-12M	M-S 6A-12M	0.1	0.4	15.5
CNN	M-SU 6A-12M	M-S 6A-12M	0.1	0.7	15.5
DSC	M-SU 6A-12M	M-S 6A-12M	0.1	1.0	15.5
MTV	M-SU 6A-12M	M-S 6A-12M	0.1	0.4	15.5
TNN	M-SU 6A-12M	M-S 6A-12M	0.1	0.3	15.5
TWC	M-SU 6A-12M	M-S 6A-12M	0.1	0.3	15.5
VH1	M-SU 6A-12M	M-S 6A-12M	0.0	0.5	15.5
HLN	M-SU 6A-12M	M-S 6A-12M	0.0	0.0	15.5
TDC	M-SU 6A-12M	M-S 6A-12M	0.0	0.0	15.5
APL	M-SU 6A-12M	M-S 6A-12M	0.0	0.0	15.5
ESX	M-SU 6A-12M	M-S 6A-12M	0.0	0.3	15.5
		Market Level Avgs.	0.2	1.0	16

Strata integrates the latest Nielsen quarter hour cable ratings data into reports which can generate ratings, impressions, reach, frequency and cost per point, all based on your desired demographic. With this program we can create reports at the local level using the most recent book available. Upon completion, the proposal is submitted to you for your approval.