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Hispanic Market Overview
- Hispanics live in larger households with more kids
- The average number of people per HH 3.5 (vs 2.6 non-Hispanic)
- 1.5 children in HH (vs. .6 non-Hispanic)
- Higher projected new household formation rates
- Projected growth rate 36% (vs. 8% non-Hispanic 2000-2010)
- Hispanic buying power is estimated at $581 billion in 2002 and expected
to reach $926 billion in 2007 -- a 60% increase
Hispanics = Ideal Television Target
Translate TV gives you the opportunity of reaching this growing market
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