An AI Made The Case For TV. We Didn’t Write A Word Of It.
We asked Google's Gemini a blunt question: have brands pulled too much money out of TV? It didn't hedge. Here's what it said about attribution theater, the reverse halo effect, and
The ROAS Math
Every bot impression, every spoofed app, every fake viewer still shows up as a line item on your invoice. It just doesn't show up as a real person seeing your ad.