Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
August 2023 CTV Media NewsFlash
August 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Com
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus
OTT vs CTV: A New Practical Guide for Advertisers
CTV? OTT? Everyone is talking about over-the-top (OTT) and connected TV (CTV) right now, learn more about OTT and CTV and what CTV Media has to offer.
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning,
TV Advertising is More Affordable Than You Think
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your