Go Beyond High Profile Sports to Target Sports Fans

October 10, 2017

To some, sports is life. To many others, it’s a central passion point. And to almost all, it represents compelling, engaging and consistent content fueled by the combination of real-life action and drama unfolding before their eyes.  With almost 11,000 national live sporting events airing annually, TV viewers have the opportunity to indulge in one of

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TV is Still King

April 13, 2017

According to data from comScore, courtesy of its latest US Cross-Platform Future-in- Focus Report, analyzed and reported by the Marketing Charts staff, among households with both traditional TV and OTT, Traditional wins out.  OTT continues to act more as supplemental viewing than the main stage. In December 2016, for every hour these households spent watching

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TV Isn’t Dead

January 24, 2017

Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s

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AT&T/TW Part 2: In This Corner, Six Mega-Competitors

October 31, 2016

Continuing this week’s conversation about AT&T and Time Warner … consider the new media world. It’s all about AT&T v. Comcast v. Verizon v. Charter v. Disney v. CBS/Viacom … and so on. There are two mega competitors right now, along with one (pending government approval) in the wings and three others contemplating their next steps. The new

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Sports Programming Is A Slam Dunk

October 7, 2016

Like no other sport, football is woven into communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting the attention of larger audiences. And after the game? The conversation and commentary around the games that were just played continues.   So, should marketing to these fans be

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The Addressable TV Tipping Point: Advertising Held Accountable

October 4, 2016

    Savvy marketers are once again reassessing their longtime partner, TV.  Advertisers appreciate that TV’s massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level. But they’ve also been frustrated by wasted impressions. The increasing fragmentation of TV viewership has made it more difficult for them

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