Study: Twitter Response Leads to TV Ad Recall

March 23, 2016

Commercials are more likely to be recalled when they appear in TV shows that provoke an emotional response, according to a new study. The study looked at viewers’ reactions to shows on Twitter and when their tweets contained emotional responses to a show, as measured by research company Canvs, those viewers were 48% more likely

Continue Reading

Record Ad Sales for March Madness

March 8, 2016

CBS, Turner says spots sold out on TV, digital    CBS and Turner Broadcasting say they’re virtually sold out of commercials for March Madness and have generated record ad revenue on both TV and digital. The two companies share the tournament and jointly manage ad sales. This year the championship game for the NCAA Men’s

Continue Reading