Cable’s Advantage Over Broadcast

April 1, 2015

Cable’s Advantage Over Broadcast
Viewers continue to spend less and less time viewing Broadcast TV

96% of Broadcast’s programming earns below a 4.0

Broadcast lost 5 million viewers in key retail days, Cable is up a million

Cable homes spend more on products and services

Cable generates 2X the tweets than Broadcast

Source: CAB 2014

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