Cable’s Advantage Over Broadcast

April 1, 2015

Cable’s Advantage Over Broadcast Viewers continue to spend less and less time viewing Broadcast TV 96% of Broadcast’s programming earns below a 4.0 Broadcast lost 5 million viewers in key retail days, Cable is up a million Cable homes spend more on products and services Cable generates 2X the tweets than Broadcast Source: CAB 2014

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Strengths of Branded TV Content

March 31, 2015

-TV dominates over 90% of total video time among both young and old -Digital video has grown but represents only a nominal share of total video time -Online newspaper readership is down double digits among A13-54 -TV drives viewers online and to purchase goods Want to learn more?  Schedule a webinar with one of our

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Nielsen Says TV Still Leading Viewership

March 31, 2015

On Average 170 Hours are Spent Viewing TV Per Month of Which Only 14 Hours are Time-Shifted TV Viewing  Video Viewing is on the Rise but Only Accounts for 1 Hour 12 Minutes  14 Commercials Aired Per Hour Equating to 70 Ads Per Day on Network TV Programming  Nielsen Reports that Second Screen Viewing is

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