Record Ad Sales for March Madness

March 8, 2016

CBS, Turner says spots sold out on TV, digital    CBS and Turner Broadcasting say they’re virtually sold out of commercials for March Madness and have generated record ad revenue on both TV and digital. The two companies share the tournament and jointly manage ad sales. This year the championship game for the NCAA Men’s

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Retail Case Study

February 23, 2016

BRIEF   Retail client in Boston has 15 locations and a 5 mile trade radius.  The client stated no benefit in reaching viewers outside of the 5 mile radius.   OUR SOLUTION CTV matched the locations to cable systems.  The total cost for all necessary zones within the interconnect were compared to the interconnect to

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Links Web Traffic to TV Ads

February 12, 2016

Target, Victoria’s Secret, Taco Bell, American Express, HTC, Geico. You’re bound to stumble upon any of these brands while tuning in to your favorite prime time TV programs. Each of these six brands represents one of the main categories recently studied by The Video Advertising Bureau (VAB) to connect website traffic with TV ad spending.

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Super Bowl 50 by the numbers

February 8, 2016

How many ads in Sunday’s game, when they aired and much more The Denver Broncos beat the favored Carolina Panthers 24-10 Sunday night. It was also yet another upset for Media Life readers. who once again picked the wrong team to win the Super Bowl. Sixty percent of readers chose the Panthers to win. This

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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