OTT/TV Everywhere is live or On Demand viewing done on a mobile device, tablet, laptop, Smart TV or OTT devices such as Roku, Apple TV or Chromecast. This platform combines the flexibility of digital advertising with the engagement of traditional TV. Primetime linear TV ratings have dropped 24% from 5/13-5/17*. During that same periodOTT ratings increased to make
Category: Digital
The Numbers are In: SMI’s Ad Spend Trends to Watch
If we’ve learned anything during the past year, it’s that prognosticators can be wrong. I’m not disputing that Digital ad spend will surpass traditional television this year; rather, I am cautioning that based on SMI January 2017 results YoY the race may be closer than anyone anticipates. Non-National Television includes Spot TV, Syndicated TV and
TV Isn’t Dead
Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s
Three Myths About TV Viewing And Advertising
It’s become a popular notion that “digital is going to make TV obsolete,” but is it true? Given all the headlines about the growth of Internet properties, you certainly can’t be blamed for thinking it is. For instance, Sheryl Sandberg, Facebook CEO, has repeated the phrase “We have the Super Bowl every day on
OTT – Suddenlink Tunes In Hulu
From: MultiChannel Suddenlink is the latest U.S. MVPD to complete an integration with Hulu, announcing Thursday that the SVOD service is now available to the MSO’s subs with TiVo-powered set-top boxes. Suddenlink customers with Hulu subscriptions can access the OTT service by tuning to channel 3001 on their TiVo box and signing
Media Buyers’ Outlook for Linear TV Improves
A new study of video viewing among media and advertising executives finds that while most think digital video will grow, more see gains for linear TV as well than in a similar survey three years ago. According to research conducted by Forrester for Videology, media buyers and sellers want the best of linear and digital
DirecTV To Debut 3 Streaming TV Services
Looking to jump into the over-the-top (OTT) service industry — as well as keep pace with Dish Network’s Sling TV — AT&T says its satellite TV pay service, DirecTV, will be launching three different branded streaming TV services via a wired or wireless internet connection. With DirecTV Now, consumers can simply sign up for the
TV Everywhere Continues Its Climb
Showing more signs that authentication issues are getting ironed out as pay TV viewers migrate to new platforms, TV Everywhere viewing climbed 102% in the fourth quarter of 2015 versus the year-ago period, according to Adobe Digital Index’s latest Digital Video Benchmark Report. Adobe’s study, based on 3.6 billion TV Everywhere authentications across
VAB Bulletin: 40% Drop in Facebook’s Time Spent Across Mobile iOS Devices
Originally posted by The VAB The scope and utility of our distributed insights has set a high bar. US Advertisers and Agencies evermore expect us to intimately understand the full gamut US video advertising issues and opportunities. So when we saw the press coverage on Facebook’s “fix” of its Mobile app last fall –
Little Progress In War On Ad Fraud
The war on fraud is not going well, according to a new study. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to the study, conducted by the Association of National Advertisers and White Ops, the online advertising fraud tracker. (Other studies have
Most View Tweets About Shows as They Air Live
One way Twitter seems to be like television is that the bulk of tweets about TV shows are seen when a show is live. A study found that on average 57% of the weekly impressions of tweets about TV shows are related to live airings of that show, according to Nielsen, which says it now
Newly Discovered Botnet Siphoning Billions From Digital Advertising: Report
Pixalate Says Malware Focuses on Blue-Chip Networks A newly discovered botnet could cost advertisers nearly $3 billion by the end of 2016, according to a report released Wednesday by ad-fraud prevention firm Pixalate. The botnet, nicknamed Xindi after some hostile aliens from “Star Trek,” makes money for its creators by serving real ads to