TV Isn’t Dead

January 24, 2017

Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s

Continue Reading

OTT – Suddenlink Tunes In Hulu

May 6, 2016

From: MultiChannel     Suddenlink is the latest U.S. MVPD to complete an integration with Hulu, announcing Thursday that the SVOD service is now available  to the MSO’s subs with TiVo-powered set-top boxes.   Suddenlink customers with Hulu subscriptions  can access the OTT service by tuning to channel 3001 on their TiVo box and signing

Continue Reading

DirecTV To Debut 3 Streaming TV Services

March 2, 2016

Looking to jump into the over-the-top (OTT) service industry — as well as keep pace with Dish Network’s Sling TV — AT&T says its satellite TV pay service, DirecTV, will be launching three different branded streaming TV services via a wired or wireless internet connection. With DirecTV Now, consumers can simply sign up for the

Continue Reading

TV Everywhere Continues Its Climb

February 26, 2016

    Showing more signs that authentication issues are getting ironed out as pay TV viewers migrate to new platforms, TV Everywhere viewing climbed 102% in the fourth quarter of 2015 versus the year-ago period, according to Adobe Digital Index’s latest Digital Video Benchmark Report. Adobe’s study, based on 3.6 billion TV Everywhere authentications across

Continue Reading

Little Progress In War On Ad Fraud

January 20, 2016

The war on fraud is not going well, according to a new study. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to the study, conducted by the Association of National Advertisers and White Ops, the online advertising fraud tracker. (Other studies have

Continue Reading

Inside the Hidden Costs of Programmatic

September 14, 2015

Everyone Thought Automation Would Save Money, but Does It Really? The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. And yes, ad tech does offer

Continue Reading