Sports Programming Is A Slam Dunk

October 7, 2016

Like no other sport, football is woven into communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting the attention of larger audiences. And after the game? The conversation and commentary around the games that were just played continues.   So, should marketing to these fans be

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TV is Powerful

April 13, 2016

  INDEPENDENT STUDY CONFIRMS THAT DECREASED TV ADVERTISING SPEND HURTS SALES An independent study was conducted to address the short-term effects of reducing TV spend on brand sales.  The driving force behind the study was the decrease in sales that resulted when budgets are reallocated and brands spend less on Television advertising.   Key Findings:

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Links Web Traffic to TV Ads

February 12, 2016

Target, Victoria’s Secret, Taco Bell, American Express, HTC, Geico. You’re bound to stumble upon any of these brands while tuning in to your favorite prime time TV programs. Each of these six brands represents one of the main categories recently studied by The Video Advertising Bureau (VAB) to connect website traffic with TV ad spending.

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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