Want to make your brand “Pop”?

November 11, 2015

    CTV Media – Cable Television Expertise CTV Media has been partnering with advertising agencies across the country to help execute intelligent cable television plans. Founded in 1980 by Kathryn Dixon, CTV Media has been instrumental in the formation of cable advertising.  Our goal is to become an extension of your agency’s team in

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AMC Networks: We’re going programmatic

  You can now use automated buying to insert your client onto the network that broadcasts cable’s biggest scripted hit. AMC Networks  says it will make some of its advertising inventory available for programmatic buying across its networks, including AMC, home to mega-hit “The Walking Dead,” BBC America, WE tv, IFC and SundanceTV. The networks will use

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Why Jet.com spends most of its ad money on traditional media

  Jet.com’s founder Marc Lore said during an Advertising Week panel Monday that his e-commerce startup differentiates from Amazon by appealing to millennials. To raise brand awareness, however, the company has been pouring 90 percent of its ad spend into digital, TV, out-of-home and direct mail. Missing from that majority is mobile ad spend, which takes

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