Why Jet.com spends most of its ad money on traditional media

  Jet.com’s founder Marc Lore said during an Advertising Week panel Monday that his e-commerce startup differentiates from Amazon by appealing to millennials. To raise brand awareness, however, the company has been pouring 90 percent of its ad spend into digital, TV, out-of-home and direct mail. Missing from that majority is mobile ad spend, which takes

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ABC Family’s 17th Annual “13 Nights of Halloween” Programming Event

September 15, 2015

GET YOUR FILL OF CHILLS AND THRILLS DURING ABC FAMILY’S 17th ANNUAL “13 NIGHTS OF HALLOWEEN” HOLIDAY PROGRAMMING EVENT, AIRING OCTOBER 19TH – 31ST       Burbank, CA (September 2, 2015) – ABC Family scares up the 2015 13 NIGHTS OF HALLOWEENcelebration, with programming filled with scares and frights as you countdown to Halloween.

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Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

August 26, 2015

Zombies mean big ratings for AMC once again. Justin Lubin/AMC AMC’s attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday’s premiere of Fear the Walking Dead, the spinoff-prequel of cable’s top-rated series, drew 10.1 million viewers, becoming the top cable premiere of all time. The 90-minute episode also drew

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