Gauging Our Engagement: What The Season’s Top Ten Nielsen-Twitter TV Ratings Tell Advertisers And Us

In the brave new world of social TV (a.k.a. the offspring of social media and TV) all engagement is considered good engagement. Whereas the iconic hit, Cheers, was a show centered at a bar where ‘everybody knows your name,’ now we gather in virtual bars or living rooms, where everybody knows your twitter handle. To

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ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New York’s outer boroughs and suburbs, with ESPN viewing habits. Advertisers will be able to see how long ESPN’s audience

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Nielsen Launches Multi-Touch Attribution Offering

  Nielsen on Wednesday announced it has partnered with Krux, a data management platform (DMP), to offer multi-touch attribution measurement to its clients. The offering will allow marketers to measure campaigns across screens, including mobile, set-top boxes, and OTT devices. The move adds a new multi-touch attribution offering — courtesy of Nielsen — to the playing

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Snapchat To Sell Ads, Targets Millennials

May 8, 2015

  As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. The “Two Pennies” announcement was made during the Daily Mail and Elite Daily Digital Content NewFronts presentation, on Thursday. “Snapchat ads are the most exciting ad product since YouTube TrueView,” Jon Steinberg, CEO of Daily Mail

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