These days, Television commands majority of consumers video time across the age spectrum, across all ethnicities. An average consumer spends 9 out of 10 video minutes with the television (P2+). In fact, among the elusive teens and young adults, TV is the preferred video viewing platform with millennials’ spending 85% of their video time with
One way Twitter seems to be like television is that the bulk of tweets about TV shows are seen when a show is live. A study found that on average 57% of the weekly impressions of tweets about TV shows are related to live airings of that show, according to Nielsen, which says it now
Multi-Screen Insights Televisions reach is undeniable – reaching 90% of all adults in any given week. With digital video’s growth, Television still commands 9 out of 10 total video viewing minutes. Even among the young, Television commands majority of their total video screen time – 93% among teens and 81% among A18-24. To
In the second part of my continuing series comparing all of the data initiatives rolling out in our industry, I have again asked a range of media executives the same set of questions. More companies, spurred by the publication of last week’s article, contacted me to say that they, too, are in the data space.
In the brave new world of social TV (a.k.a. the offspring of social media and TV) all engagement is considered good engagement. Whereas the iconic hit, Cheers, was a show centered at a bar where ‘everybody knows your name,’ now we gather in virtual bars or living rooms, where everybody knows your twitter handle. To
Soars 44 percent in April, while TV declines by 6 percent Retail has been moving dollars from TV to digital. Yes, digital video still has a very long way to go before it draws anywhere near the dollars television commands. But clearly dollars are starting to trickle away from TV and toward the web, based
The landscape of planning and buying media is filled with many new buzz words. TV and digital is converging with the ability to provide content across multiple screens. This can be executed with a programmatic or addressable focus. The complexity of comprehending these terms and how they are actually applied in the media mix
Marrying audience data and viewing habits ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New York’s outer boroughs and suburbs, with ESPN viewing habits. Advertisers will be able to see how long ESPN’s audience
Nielsen on Wednesday announced it has partnered with Krux, a data management platform (DMP), to offer multi-touch attribution measurement to its clients. The offering will allow marketers to measure campaigns across screens, including mobile, set-top boxes, and OTT devices. The move adds a new multi-touch attribution offering — courtesy of Nielsen — to the playing
As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. The “Two Pennies” announcement was made during the Daily Mail and Elite Daily Digital Content NewFronts presentation, on Thursday. “Snapchat ads are the most exciting ad product since YouTube TrueView,” Jon Steinberg, CEO of Daily Mail
And you thought you had just figured out millennials. It’s time to start wringing your hands about the new generation that’s about to enter the workforce. What do they even want? Posted by FastCoExist Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap.
Published by DigiDay Digital video is a growing market, attracting ever-higher media spends each year. But in what should come as a bit of good news for networks preparing upfronts pitches, digital is still nowhere close to the total consumption or aggregate ad revenue of traditional television — at least in 2015. The so-called upfronts are