You can now use automated buying to insert your client onto the network that broadcasts cable’s biggest scripted hit. AMC Networks says it will make some of its advertising inventory available for programmatic buying across its networks, including AMC, home to mega-hit “The Walking Dead,” BBC America, WE tv, IFC and SundanceTV. The networks will use
To keep kids out of trouble, mothers like to use common proverbs like “What you don’t know won’t hurt you.” But if programmatic advertisers had a mother, she would avoid giving the same advice because “what you don’t know about programmatic will definitely hurt you.” The first blind spot for advertisers is not knowing where
In the second part of my continuing series comparing all of the data initiatives rolling out in our industry, I have again asked a range of media executives the same set of questions. More companies, spurred by the publication of last week’s article, contacted me to say that they, too, are in the data space.
In the brave new world of social TV (a.k.a. the offspring of social media and TV) all engagement is considered good engagement. Whereas the iconic hit, Cheers, was a show centered at a bar where ‘everybody knows your name,’ now we gather in virtual bars or living rooms, where everybody knows your twitter handle. To
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands’ Magna Global. As initially reported by Advertising Age, Magna predicts that programmatic TV — which includes both audience-buying and household addressable — will represent 4% of TV budgets in 2015 before climbing to 17% by 2019.
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and gather all the data associated with where you live. The application is so powerful, say its developers, that it can know when you’re at
With digital video gobbling up ad dollars that used to be earmarked for television, broadcasters and cable programmers are teaming up to form a new trade association aimed at highlighting the power of advertising on the kind of premium, professionally produced video content traditionally originating on TV. The new Video Advertising Bureau will replace
Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud is a data management platform (DMP) designed to power digital and linear advertising campaigns across Turner’s entertainment, news, sports and kids brands. The company says advertisers and media agencies can
The landscape of planning and buying media is filled with many new buzz words. TV and digital is converging with the ability to provide content across multiple screens. This can be executed with a programmatic or addressable focus. The complexity of comprehending these terms and how they are actually applied in the media mix
Marrying audience data and viewing habits ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New York’s outer boroughs and suburbs, with ESPN viewing habits. Advertisers will be able to see how long ESPN’s audience
Nielsen on Wednesday announced it has partnered with Krux, a data management platform (DMP), to offer multi-touch attribution measurement to its clients. The offering will allow marketers to measure campaigns across screens, including mobile, set-top boxes, and OTT devices. The move adds a new multi-touch attribution offering — courtesy of Nielsen — to the playing
Posted from MediaPost A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. Boston-based Innerscope Research used biometric monitoring, eye-tracking and traditional survey methods to measure the nonconscious and conscious reactions of 390 consumers ages 18 to 34. Participants were exposed to the same video advertisements