Nielsen Responds to comScore Rating Plans

February 17, 2016

   Nielsen responded to the plans announced by comScore to roll out cross-platform      measurement this year by saying its ratings are the only ones available now and represent the  gold standard for the industry. “Nielsen has the only total audience measurement, comparable across all screens, available to  the market now. All of our data

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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Monday Cable Ratings: College Football Dominates Night + ‘Monday Night RAW’, ‘Love & Hip Hop: Hollywood’, ‘Black Ink Crew; & More

September 9, 2015

  College Football topped Monday’s cable originals with a gigantic 3.8 adults 18-49 rating. Monday Night RAWand Love & Hip Hop tied for second with a 1.3 adults 18-49 rating, both down from last week. The list below is long but you can use your browsers “find on page” feature (usually CTRL+F or CMD+F) to search for specific

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Summer’s most anticipated new shows

June 3, 2015

From MTV’s ‘Scream’ to HBO’s new comedy starring The Rock     Years ago, summer was the time for the cable networks to roll out their premier shows. That was back when cable rarely competed for viewers with broadcast and was a mere afterthought during the regular season. Those times are long gone, of course,

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Broadcast, Cable Nets Unite Vs. Online Content

  With digital video gobbling up ad dollars that used to be earmarked for television, broadcasters and cable programmers are teaming up to form a new trade association aimed at highlighting the power of advertising on the kind of premium, professionally produced video content traditionally originating on TV. The new Video Advertising Bureau will replace

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Turner Powers Digital Ad Campaigns Via Turner Data Cloud

  Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud is a data management platform (DMP) designed to power digital and linear advertising campaigns across Turner’s entertainment, news, sports and kids brands. The company says advertisers and media agencies can

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