TV Isn’t Dead

January 24, 2017

Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s

Continue Reading

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

Continue Reading

Broadcast, Cable Nets Unite Vs. Online Content

  With digital video gobbling up ad dollars that used to be earmarked for television, broadcasters and cable programmers are teaming up to form a new trade association aimed at highlighting the power of advertising on the kind of premium, professionally produced video content traditionally originating on TV. The new Video Advertising Bureau will replace

Continue Reading

Turner Powers Digital Ad Campaigns Via Turner Data Cloud

  Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud is a data management platform (DMP) designed to power digital and linear advertising campaigns across Turner’s entertainment, news, sports and kids brands. The company says advertisers and media agencies can

Continue Reading

Study: Viewers Engage More With TV Ads Than Video Ads

Posted from MediaPost A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. Boston-based Innerscope Research used biometric monitoring, eye-tracking and traditional survey methods to measure the nonconscious and conscious reactions of 390 consumers ages 18 to 34. Participants were exposed to the same video advertisements

Continue Reading

It’s Not a Video Revolution — It’s a TV Evolution

Originally posted by AdAge The more ways in which people can engage with TV content, the more time and attention they pay to it. Networks have kept pace with technological changes, extending programming across digital formats to let viewers watch wherever, however and whenever they want. And, increasingly, they’re choosing to do that on smartphones

Continue Reading

Time-Shifted TV Viewing Dips For Millennials, Teens

From MediaPost.com Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers.Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18 to 34 and 12- to-17-year-old viewers for the five-month period from October 2014 through February 2015 versus the same period a year ago. TV viewers 18-34 are now time-shifting —

Continue Reading