USA Network Is Trying to Reach Millennials With More Dramas and More WWE

  USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its 2015 Upfront press breakfast in New York that it is banking heavily on dramas, starting this summer, and shying away from its traditional half-hour

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NCAA Basketball Tops Cable Viewership for the Week Ending April 5, 2015

April 7, 2015

  NCAA Basketball topped cable viewership for the week ending April 5, 2015 with 16.796 million viewers tuning in for Saturday’s 9PM game. Monday Night RAW was the top non-Basketball program with 5.597 million viewers for its most-viewed hour.   Rank Shows Net Day Time Viewers Live+SD (000) 1 TBS NCAA BSKBL CHAMP SA-2 TBSC Sat 08:53P-11:20P 16796 2 TBS NCAA BSKBL-BRIDGE

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CTV Clarity

National Commercials are Tagged to Automatically Provide Live Air Times   Activity on Website is Measured Based on Time of Airings   Website Activity is Measured Against TV Log Times to Produce a Media Cost Per Visitor   Networks Unique Visitors Total Visitors Cost Per Media Sale CWDIY ESPN ESPNU FOX OXYGEN TBS TLC 9243

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The Walking Dead Tops Cable Viewership for the Week Ending March 29, 2015

April 1, 2015

The Walking Dead topped cable viewership for the week ending March 29, 2015 with 15.784 million viewers. NCAA Basketball (Notre Dame/Kentucky) came in second with 14.747 million viewers.     Rank Shows Net Day Time Viewers Live +SD (000) 1 Walking Dead AMC Sun 09:00P-10:31P 15784 2 NOTRE DAME/KENTUCKY TBSC Sat 08:40P-11:05P 14747 3 TBS NCAA BSKBL-BRIDGE-SAT TBSC Sat 08:30P-08:40P 10831 4

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Programmatic | ESPN To Launch TV DMP: Will Enable Brands To Target Audiences

April 1, 2015

PHOENIX — In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) enabling advertisers and agencies to plan and buy its programming based not on traditional sample-based TV ratings, but in a way that is akin to how agencies

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Cable’s Advantage Over Broadcast

April 1, 2015

Cable’s Advantage Over Broadcast Viewers continue to spend less and less time viewing Broadcast TV 96% of Broadcast’s programming earns below a 4.0 Broadcast lost 5 million viewers in key retail days, Cable is up a million Cable homes spend more on products and services Cable generates 2X the tweets than Broadcast Source: CAB 2014

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