To some, sports is life. To many others, it’s a central passion point. And to almost all, it represents compelling, engaging and consistent content fueled by the combination of real-life action and drama unfolding before their eyes. With almost 11,000 national live sporting events airing annually, TV viewers have the opportunity to indulge in one of their favorite passions – sports – literally every single day of the year.
What’s often overlooked is that sports fans can be reached outside of the event they are watching at any particular time. And we have three ways to get you in front of them.