‘Mr. Robot,’ off to an intriguing start

September 9, 2015




The season finale of ‘Mr. Robot’ had a Twitter audience of 1.12 million.

Cable network USA made news by delaying the season-one finale of “Mr. Robot” a week following the recent on-air shootings in Roanoke, but the episode was still able to find a large audience on Twitter.

The finale, which featured a shooting scene similar enough to Roanoke to warrant the delay, generated a unique Twitter audience of 1.12 million, according to Nielsen Social, or the number of accounts that saw at least one tweet about the episode.

That was No. 2 among all entertainment programs for the week ended Sept. 6, behind USA’s “WWE Monday Night Raw,” which had an audience of 1.80 million.

In fact, just one other entertainment program last week surpassed the 1 million threshold in terms of Twitter audience, VH1’s “Love & Hip Hop: Atlanta” with an audience of 1.01 million.

Meanwhile, ESPN2’s coverage of the U.S. Open on Sunday generated a Twitter audience of 4.26 million, tops among sporting events and overall for the week.

ABC’s college football game between Alabama and Wisconsin on Saturday night had the most total tweets of the week among sporting events, 149,000, as well as the No. 2 unique Twitter audience at 4.03 million.

Social TV

Top 10 Twitter Activity

Series and Specials Week Ended Sept. 6

Rank Program Net Unique Audience (000) Tweets (000)
1 WWE Monday Night RAW USA Network 1,802 160


Mr. Robot

USA Network



3 Love & Hip Hop: Atlanta VH1 1,009 159
4 Big Brother CBS 969 115
5 Bachelor in Paradise ABC 888 22
6 Bachelor in Paradise ABC 859 33
7 Awkward. MTV 810 25
8 America’s Got Talent NBC 649 35
9 Hard Knocks: Training Camp With the Houston Texans HBO 626 11
10 Scream MTV 610 87
Source: Nielsen Social


Social TV

Top 10 Twitter Activity

Sporting Events Week Ended Sept. 6

Rank Program Net Unique Audience (000) Tweets (000)
1 U.S. Open Round of 16 ESPN2 4,261 88
2 Alabama vs Wisconsin ABC 4,025 149
3 Michigan at Utah FOX Deportes, FOX Sports 1* 3,539 136
4 U.S. Open First Round ESPN 3,525 48
5 U.S. Open Third Round ESPN, ESPN2* 3,365 88
6 Philadelphia Eagles at New York Jets NFL Network 3,272 95
7 U.S. Open First Round ESPN*, ESPN2 3,251 45
8 Texas at Notre Dame NBC 3,191 90
9 BYU at Nebraska ABC 3,044 101
10 Stanford at Northwestern ESPN 2,964 55
Source: Nielsen Social


Source: Media Life

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