Discovery Communications Taps Clypd To Test ‘Programmatic TV’ With Select Buyers

April 2, 2015

Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the large pay-TV programmer that’s home to channels such as Discovery Channel, TLC, Animal Planet and more. As a result of the partnership, Discovery Communications will make some of its TV inventory available for “programmatic buying” via clypd. Per

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Cable TV Ratings are Healthy with Strong GRPs

April 2, 2015

  Even with the recent trade talk about cord cutting and broadband only homes, it’s important to understand that the business fundamentals of Cable TV are, and will remain, healthy into the foreseeable future.  Primetime Ratings are Healthy Across Key Demographics: We continue to believe both the short and long term impact of “cord cutting”

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The Walking Dead Tops Cable Viewership for the Week Ending March 29, 2015

April 1, 2015

The Walking Dead topped cable viewership for the week ending March 29, 2015 with 15.784 million viewers. NCAA Basketball (Notre Dame/Kentucky) came in second with 14.747 million viewers.     Rank Shows Net Day Time Viewers Live +SD (000) 1 Walking Dead AMC Sun 09:00P-10:31P 15784 2 NOTRE DAME/KENTUCKY TBSC Sat 08:40P-11:05P 14747 3 TBS NCAA BSKBL-BRIDGE-SAT TBSC Sat 08:30P-08:40P 10831 4

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Programmatic | ESPN To Launch TV DMP: Will Enable Brands To Target Audiences

April 1, 2015

PHOENIX — In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) enabling advertisers and agencies to plan and buy its programming based not on traditional sample-based TV ratings, but in a way that is akin to how agencies

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Cord Cutting: Still Insignificant

April 1, 2015

Compared to Shifts in Other Mass Media The -1.1% point YOY shift due to Broadband Only and Zero TV homes looks even more insignificant when compared to YOY audience trends for other mass-reaching media such as portals and social media. 9 out of 10 sites below lost more unique visitors YOY in comparison to the

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Cable TV Case Study | Media Buying | Media Planning

April 1, 2015

CLIENT:       Pet Supplement (e-commerce) TEST:           $100K over 3-wks in 4Q14 WEEK 2:      Client extended flight adding 3-wks and $240K Revised budget $340K WEEK 5:      Client added $200K/month for 12 months through the end of 2015 Revised budget $2.4 MM STRATEGY: CTV bought a combination of national, regional and local avails including DirecTV and/or DISH achieving

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What is the Impact of TV Spend on Digital Brands?

April 1, 2015

What is the Impact of TV Spend on Digital Brands? Pure-play internet brands, whose businesses are solely reliant on internet traffic to drive revenue, spent over 4 billion dollars on TV advertising in 2013 alone Pure-play internet brands that grew their TV presence resulted in increased unique visitors Pure-play internet brands have increased their TV

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Cable’s Advantage Over Broadcast

April 1, 2015

Cable’s Advantage Over Broadcast Viewers continue to spend less and less time viewing Broadcast TV 96% of Broadcast’s programming earns below a 4.0 Broadcast lost 5 million viewers in key retail days, Cable is up a million Cable homes spend more on products and services Cable generates 2X the tweets than Broadcast Source: CAB 2014

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