Lost revenue triples dollars saved reducing budgets Cutting TV ad spending led to much lower sales for most of the marketers included in a new study. The study was conducted by consultancy 84.51° in partnership with TiVo Research, A+E Networks and Turner Broadcasting and comes as networks are beginning to make upfront
Target, Victoria’s Secret, Taco Bell, American Express, HTC, Geico. You’re bound to stumble upon any of these brands while tuning in to your favorite prime time TV programs. Each of these six brands represents one of the main categories recently studied by The Video Advertising Bureau (VAB) to connect website traffic with TV ad spending.
Advertising spending on television stayed hot in November, according to new figures from research company Standard Media Index. For the second full month of the new TV season, ad spending was up 17%, with broadcast TV showing a healthy 18% gain. Ad spending on cable was up 18% and syndication showed a 25% increase. Spot
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands’ Magna Global. As initially reported by Advertising Age, Magna predicts that programmatic TV — which includes both audience-buying and household addressable — will represent 4% of TV budgets in 2015 before climbing to 17% by 2019.
Soars 44 percent in April, while TV declines by 6 percent Retail has been moving dollars from TV to digital. Yes, digital video still has a very long way to go before it draws anywhere near the dollars television commands. But clearly dollars are starting to trickle away from TV and toward the web, based
Originally posted by Media Life Magazine Maybe the upfront won’t be quite as lackluster as buyers and analysts are forecasting. A 46 percent surge in scatter spending during March boosted TV ad spending in first quarter. If that demand continues, buyers may be more inclined to lock in pricing during the upfront, when most