The Addressable TV Tipping Point: Advertising Held Accountable

October 4, 2016

    Savvy marketers are once again reassessing their longtime partner, TV.  Advertisers appreciate that TV’s massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level. But they’ve also been frustrated by wasted impressions. The increasing fragmentation of TV viewership has made it more difficult for them

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