The Addressable TV Tipping Point: Advertising Held Accountable

October 4, 2016

    Savvy marketers are once again reassessing their longtime partner, TV.  Advertisers appreciate that TV’s massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level. But they’ve also been frustrated by wasted impressions. The increasing fragmentation of TV viewership has made it more difficult for them

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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Comcast Buys Visible World, Expands Addressable TV Advertising

June 5, 2015

  The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies — now with the purchase of Visible World.Visible World has been one of the bigger platforms and proponents of addressable TV advertising. The technology-based company has worked with more than 300 advertisers, reaching approximately 80% of U.S. cable homes with

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TV Benefits From Online Video Ads

May 26, 2015

Traditional TV programmers and distributors continue to gain share and business from online video advertising.A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. FreeWheel

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Turner Powers Digital Ad Campaigns Via Turner Data Cloud

  Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud is a data management platform (DMP) designed to power digital and linear advertising campaigns across Turner’s entertainment, news, sports and kids brands. The company says advertisers and media agencies can

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