Optimize your linear TV live in real time

May 25, 2016

ClarityTV™ analytics provide real time data on the performance of your TV schedule. With this CTV proprietary platform, your spots air within a specified window of time and the impact of each spot is tracked to your website activity. The dashboard shows minute by minute activity and gives granular data on what time of day, what network,

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comScore and Rentrak to Merge, Creating Leading Cross-Platform Measurement Company

September 29, 2015

–Combination of Measurement Leaders Paves Way for New Cross-Platform Ratings Currency; Expands Choice for Television and Advertising Industries–   –Digital and TV Assets to Power Solutions that Precisely Measure Addressable Media Today and in the Future– Reston, VA, and Portland, OR, September 29, 2015 — comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today

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CTV Clarity

National Commercials are Tagged to Automatically Provide Live Air Times   Activity on Website is Measured Based on Time of Airings   Website Activity is Measured Against TV Log Times to Produce a Media Cost Per Visitor   Networks Unique Visitors Total Visitors Cost Per Media Sale CWDIY ESPN ESPNU FOX OXYGEN TBS TLC 9243

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