More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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What is the Impact of TV Spend on Digital Brands?

April 1, 2015

What is the Impact of TV Spend on Digital Brands? Pure-play internet brands, whose businesses are solely reliant on internet traffic to drive revenue, spent over 4 billion dollars on TV advertising in 2013 alone Pure-play internet brands that grew their TV presence resulted in increased unique visitors Pure-play internet brands have increased their TV

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Strengths of Branded TV Content

March 31, 2015

-TV dominates over 90% of total video time among both young and old -Digital video has grown but represents only a nominal share of total video time -Online newspaper readership is down double digits among A13-54 -TV drives viewers online and to purchase goods Want to learn more?  Schedule a webinar with one of our

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