TV Isn’t Dead

January 24, 2017

Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s

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Want to make your brand “Pop”?

November 11, 2015

    CTV Media – Cable Television Expertise CTV Media has been partnering with advertising agencies across the country to help execute intelligent cable television plans. Founded in 1980 by Kathryn Dixon, CTV Media has been instrumental in the formation of cable advertising.  Our goal is to become an extension of your agency’s team in

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Cable TV’s best upfront play: Targeting Segmentation appeals to those looking to reach certain demos

June 16, 2015

  Cable TV advantages   1. Targeting Media buyers say targeting is cable TV’s best argument over broadcast. Advertisers can target the demo they are interested in reaching without a lot of waste. Because many cable channels reach such a narrow niche, advertisers are not paying for a lot of unwanted eyeballs. “The ability to

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