Cable TV’s best upfront play: Targeting Segmentation appeals to those looking to reach certain demos

June 16, 2015

  Cable TV advantages   1. Targeting Media buyers say targeting is cable TV’s best argument over broadcast. Advertisers can target the demo they are interested in reaching without a lot of waste. Because many cable channels reach such a narrow niche, advertisers are not paying for a lot of unwanted eyeballs. “The ability to

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Comcast Buys Visible World, Expands Addressable TV Advertising

June 5, 2015

  The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies — now with the purchase of Visible World.Visible World has been one of the bigger platforms and proponents of addressable TV advertising. The technology-based company has worked with more than 300 advertisers, reaching approximately 80% of U.S. cable homes with

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Turner Powers Digital Ad Campaigns Via Turner Data Cloud

  Joining other networks to provide marketers and media agencies with more data management tools, Turner Broadcasting is launching Turner Data Cloud. Turner Data Cloud is a data management platform (DMP) designed to power digital and linear advertising campaigns across Turner’s entertainment, news, sports and kids brands. The company says advertisers and media agencies can

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With TWC/Comcast Deal Dead, Charter May Make TWC Bid

April 27, 2015

From Though the Comcast deal to take over Time Warner Cable is over, another major pay TV provider has quickly entered the picture, looking to buy Time Warner Cable. Many analysts are saying there will be renewed interest via Charter Communications. Charter initially expressed interest in buying Time Warner Cable in late 2013. John

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Comcast Calls Off Merger With TWC

April 24, 2015

With the heavy backdrop of federal regulators seemingly ready to give the thumbs down on the deal, Comcast will call off its $45 billion merger with Time Warner Cable, according to a Bloomberg report.A formal announcement could come as early as Friday. Recent reports have circulated that the Justice Department would be presenting a case

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