TV Isn’t Dead

January 24, 2017

Digital is the bright, shiny object that has everyone standing up and paying attention. It’s new and fun and edgy. Digital is the equivalent of the cool kids’ lunch table; it’s where everyone wants to be. So it’s no surprise that advertisers are moving to digital at the expense of traditional channels. In fact, eMarketer’s

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Inside the Hidden Costs of Programmatic

September 14, 2015

Everyone Thought Automation Would Save Money, but Does It Really? The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. And yes, ad tech does offer

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Monday Cable Ratings: College Football Dominates Night + ‘Monday Night RAW’, ‘Love & Hip Hop: Hollywood’, ‘Black Ink Crew; & More

September 9, 2015

  College Football topped Monday’s cable originals with a gigantic 3.8 adults 18-49 rating. Monday Night RAWand Love & Hip Hop tied for second with a 1.3 adults 18-49 rating, both down from last week. The list below is long but you can use your browsers “find on page” feature (usually CTRL+F or CMD+F) to search for specific

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Is Your Ad Being Seen?: A Primer On Viewable Impressions, Bot Traffic and Ad Blocking

September 1, 2015

One of the biggest questions currently on advertiser’s minds is “is my online ad actually being seen?”.  Over the past several years, the online industry has been plagued with three main advertiser issues: Ad Viewability, Ad Fraud and Ad Blocking.  This primer provides an in-depth look at each issue. Some key take-aways are: Overall Display

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Gauging Our Engagement: What The Season’s Top Ten Nielsen-Twitter TV Ratings Tell Advertisers And Us

In the brave new world of social TV (a.k.a. the offspring of social media and TV) all engagement is considered good engagement. Whereas the iconic hit, Cheers, was a show centered at a bar where ‘everybody knows your name,’ now we gather in virtual bars or living rooms, where everybody knows your twitter handle. To

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