Sports Programming Is A Slam Dunk

October 7, 2016

Like no other sport, football is woven into communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting the attention of larger audiences. And after the game? The conversation and commentary around the games that were just played continues.   So, should marketing to these fans be

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OTT – Suddenlink Tunes In Hulu

May 6, 2016

From: MultiChannel     Suddenlink is the latest U.S. MVPD to complete an integration with Hulu, announcing Thursday that the SVOD service is now available  to the MSO’s subs with TiVo-powered set-top boxes.   Suddenlink customers with Hulu subscriptions  can access the OTT service by tuning to channel 3001 on their TiVo box and signing

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TV is Powerful

April 13, 2016

  INDEPENDENT STUDY CONFIRMS THAT DECREASED TV ADVERTISING SPEND HURTS SALES An independent study was conducted to address the short-term effects of reducing TV spend on brand sales.  The driving force behind the study was the decrease in sales that resulted when budgets are reallocated and brands spend less on Television advertising.   Key Findings:

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Record Ad Sales for March Madness

March 8, 2016

CBS, Turner says spots sold out on TV, digital    CBS and Turner Broadcasting say they’re virtually sold out of commercials for March Madness and have generated record ad revenue on both TV and digital. The two companies share the tournament and jointly manage ad sales. This year the championship game for the NCAA Men’s

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TV Everywhere Continues Its Climb

February 26, 2016

    Showing more signs that authentication issues are getting ironed out as pay TV viewers migrate to new platforms, TV Everywhere viewing climbed 102% in the fourth quarter of 2015 versus the year-ago period, according to Adobe Digital Index’s latest Digital Video Benchmark Report. Adobe’s study, based on 3.6 billion TV Everywhere authentications across

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Links Web Traffic to TV Ads

February 12, 2016

Target, Victoria’s Secret, Taco Bell, American Express, HTC, Geico. You’re bound to stumble upon any of these brands while tuning in to your favorite prime time TV programs. Each of these six brands represents one of the main categories recently studied by The Video Advertising Bureau (VAB) to connect website traffic with TV ad spending.

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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