Sports Programming Is A Slam Dunk

October 7, 2016

Like no other sport, football is woven into communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting the attention of larger audiences. And after the game? The conversation and commentary around the games that were just played continues.   So, should marketing to these fans be

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OTT – Suddenlink Tunes In Hulu

May 6, 2016

From: MultiChannel     Suddenlink is the latest U.S. MVPD to complete an integration with Hulu, announcing Thursday that the SVOD service is now available  to the MSO’s subs with TiVo-powered set-top boxes.   Suddenlink customers with Hulu subscriptions  can access the OTT service by tuning to channel 3001 on their TiVo box and signing

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TV Everywhere Continues Its Climb

February 26, 2016

    Showing more signs that authentication issues are getting ironed out as pay TV viewers migrate to new platforms, TV Everywhere viewing climbed 102% in the fourth quarter of 2015 versus the year-ago period, according to Adobe Digital Index’s latest Digital Video Benchmark Report. Adobe’s study, based on 3.6 billion TV Everywhere authentications across

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Links Web Traffic to TV Ads

February 12, 2016

Target, Victoria’s Secret, Taco Bell, American Express, HTC, Geico. You’re bound to stumble upon any of these brands while tuning in to your favorite prime time TV programs. Each of these six brands represents one of the main categories recently studied by The Video Advertising Bureau (VAB) to connect website traffic with TV ad spending.

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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Want to make your brand “Pop”?

November 11, 2015

    CTV Media – Cable Television Expertise CTV Media has been partnering with advertising agencies across the country to help execute intelligent cable television plans. Founded in 1980 by Kathryn Dixon, CTV Media has been instrumental in the formation of cable advertising.  Our goal is to become an extension of your agency’s team in

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