Broadcast Dips, Cable Rises In Q1

May 13, 2015

  TV networks may be feeling a little better about national TV advertising in this first quarter — but that’s mostly because it isn’t up against any Winter Olympics programming. AMC Networks had the best cable network results during the first three months of the year — up 17% to $243 million. National TV advertising only

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The new normal: Multiscreen viewing Study: Television does not have our undivided attention

Originally posted by Media Life Magazine   People have never used media in silos. There’s a long history of research showing that we watch TV while flipping through magazines or listen to radio while surfing the web. But the advent of smartphones and tablets is increasing that media multitasking. A new report from the Interactive

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