Super Bowl 50 by the numbers

February 8, 2016

How many ads in Sunday’s game, when they aired and much more The Denver Broncos beat the favored Carolina Panthers 24-10 Sunday night. It was also yet another upset for Media Life readers. who once again picked the wrong team to win the Super Bowl. Sixty percent of readers chose the Panthers to win. This

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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light on an old industry debate: Is it smart to burn $5 million on a single TV spot instead of aggressively targeting Google and Bing users

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