What is the Impact of TV Spend on Digital Brands?

April 1, 2015

What is the Impact of TV Spend on Digital Brands? Pure-play internet brands, whose businesses are solely reliant on internet traffic to drive revenue, spent over 4 billion dollars on TV advertising in 2013 alone Pure-play internet brands that grew their TV presence resulted in increased unique visitors Pure-play internet brands have increased their TV

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Nielsen Says TV Still Leading Viewership

March 31, 2015

On Average 170 Hours are Spent Viewing TV Per Month of Which Only 14 Hours are Time-Shifted TV Viewing  Video Viewing is on the Rise but Only Accounts for 1 Hour 12 Minutes  14 Commercials Aired Per Hour Equating to 70 Ads Per Day on Network TV Programming  Nielsen Reports that Second Screen Viewing is

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