March Madness is here and NCAA basketball fans are over the country will be tuning in to see who takes home the championship.
There’s still many rounds to go before a winner is crowned, but there is already one sure winner – the media. TV ads for this high-profile sporting event are second only to the NFL playoffs, with 10.5 million viewers. March Madness has generated $7.5 billion in TV ads since 2005.
According to Jon Diament, the executive VP of ad sales for Turner Sports, the digital ad revenue for March Madness television advertisements is up 20% this year. These advertisements are now 95% sold out – a true indicator of how in demand March Madness TV advertisements are.
In addition to the television advertisements, the games are also streamed online, providing another opportunity for advertisers to get their brand noticed and get their message in front of an international audience.
While not every brand can afford or needs a March Madness television advertisement, TV remains one of the most effective ways to get your brand’s message out to your consumers. If you’re ready to learn more about the impact TV advertising can have on your business, contact CTV Media. We can help plan and develop a TV advertising strategy that will fit your business needs.