Time-Shifted TV Viewing Dips For Millennials, Teens

April 27, 2015
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Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers.Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18 to 34 and 12- to-17-year-old viewers for the five-month period from October 2014 through February 2015 versus the same period a year ago.

TV viewers 18-34 are now time-shifting — in total day usage — around 24 minutes per day, down from 25 minutes in the period from October 2013 to February 2014. Younger TV viewers 12-17  are now watching about 16 minutes, down from 17 minutes a year ago.

In the previous-year period, October 2013 to February 2014, both those younger TV viewing groups — 18-34 and 12-17 — still showed growth over the year before.

Looking at the most recent five-month period, other older TV viewing groups’ DVR viewing continues to climb — albeit at a slower rate, according to Nielsen. Those 50-64 viewers and 35-49 viewers are watching DVR-time-shifted viewing at around 38 minutes a day. Those 65+ are watching about 32 minutes a day.

Nielsen notes that time-shifted viewing among kids 2-11 is still showing some growth with DVR time-shifting — around 22 minutes a day.

Looking at older “time-shifting” TV technology — that of DVD usage — has showed declines across many demographic groups. Kids 2-11 continue to have the highest DVD viewing — around 17 minutes a day on average from October 2014 to February 2015.

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