CTV Media is powered by a platform of resources that include Cablebase® , a one-of-a kind proprietary local cable database, and Broadbase, a database that contains rates for all TV stations in all DMAs, to help provide clarity into the complex media planning process. Here are just some of our capabilities to help create your custom television and digital advertising plans.
• Consumer Research
• Competitive Research
• Program Information
• Digital Media Analysis
• Budget Forecasting and Analysis
• Targeting and Cost Analysis with Cablebase and CTVnets™
INTELLIGENCE + INSIGHTS = IMPACT
Gathering data is only the first step. It’s what we do with that data that sets CTV Media apart. We use Simmons, ShowSeeker, STB and Nielsen data to identify the media choices your consumer is using. We also can take your KPIs and combine it with 35+ years of media experience to develop insights that elevates the initial process. We use those insights to create a media strategy that makes an impact.
Cablebase , one of CTV Media’s proprietary research tools, allows us to provide clients with smart, accurate and effective media plans within minutes. Cablebase lists comprehensive television advertising opportunities, including local and regional cable, TV Everywhere and addressable options, as well as pricing data for more than 5,000 syscodes across all 210 DMA’s. We can drill down by network, daypart or zip code and create custom, targeted media plans on any scale to help build your brand.
BroadBase, another of CTV Media's proprietary databases, contains rates for all TV stations in all DMAs. The rates are historical and not estimated as in SQUAD. By combining cable, broadcast and OTT, CTV can build a cohesive ecosystem that is coordinated to work together. We can doing planning quickly with this tool.