CASE STUDIES: ♦♦♦
Proving the Impact of Cross-Screen Advertising
Why a combined approach of Linear and Digital maximizes reach while driving down acquisition costs.
Advertiser Objectives:
A popular fast casual restaurant wanted to understand how streaming/digital and linear TV drives online order and in store visits.
Our Solution:
Smart TV data was used for linear TV exposure and streaming/digital exposure matched to online sales and in store visits using the same deterministic mobile data and online website pixel conversion for both media channels.
Key Results:
- Linear TV was a fraction of the cost per in-store visit compared to streaming/digital
- Digital/streaming was double the cost per online order compared to linear TV
- In-store foot traffic persona composition was similar for linear TV and streaming/digital.
- Minimal duplication in audience reach between TV and streaming/digital.
The Bottom Line:
The data from smart TV exposure, mobile data, and online website conversion pixels can unlock insights into what drives your audience to purchase and who your main customers are. The results demonstrated the impact linear TV has on store visits and online orders. A balanced media mix of both allows you to reach a larger audience and CTV Media has the tools to prove cross-screen impact.
Ready to see similar results? Contact CTV Media today.
LET'S TALK.
Interested in learning how CTV can help you achieve your goals? Curious about OTT advertising or traditional TV advertising? Reach out!
SEND US A MESSAGEwith ctv
Powell, OH 43065 info@ctvmedia.com
What We Do
Request A Proposal
OTT Advertising
TV Advertising
Contact Us
