OTT is the new superhero in town and she's joined forces with Linear TV to strengthen advertising campaigns.
The growth of OTT means MORE opportunities – for both consumers and marketers. It provides more content, choice, and convenience to consumers. It also provides marketers with new platforms on which to reach and engage their audiences.
It follows then that an advertising campaign that utilizes both Linear TV and OTT is greater than the sum of its parts.
By combining forces, Linear TV & OTT work together to strengthen your campaigns and creates a synergy that provides more to advertisers.