Get Started

BLOG

THOUGHTS

Staying Put: Consumers Forced Indoors During Crisis Spend More Time On Media

March 18, 2020

 

 

 

READ ARTICLE

Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media (March 18, 2020)

During crisis events, however, be it snowstorms, hurricanes or a global pandemic, media users ramp up their media consumption to stay informed, kill time, find solace and stay in touch with others.

 

OTT vs CTV: A Guide for Advertisers (February 28, 2020)

OTT and CTV are new experiences for everyone.  For consumers, it’s a different way to watch TV across multiple types of screens with no cable or satellite subscription required.

 

TV Premiere Dates 2020: The Complete Guide (February 11, 2020)

It can be tough to keep track of when any given show will be on.CTV Media is here to help. Below is a comprehensive guide to premiere dates on broadcast, cable and premium channels and on streaming services for the coming year.

 

Comscore Partners With CTV To Deliver Television Audience Measurment (October 3, 2019)

The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content.

 

CTV OTT "Comic Book" : OTT & Linear TV Join Forces (February 11, 2019)

The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content.

 

Ad Receptivity & The Ad-Supported OTT Video Viewer (October 11, 2018)

An in-depth study by IAB and MARU/Matchbox both sizes the audience and provides demographics of U.S. video streamers watching Ad-Supported Over-the-Top (ASV OTT) video.

 

How OTT Can Impact Your Advertising Strategies (Sept 21, 2018)

The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content.

 

 

Why You Should Be Advertising on TV (May 18, 2018)

Television is changing. It’s no longer a box in your living room or bedroom, or, if you’re a Real Housewife or in Vegas at the Aria, in your bathroom (still weird). It’s content. And it’s available everywhere on every device you can think of.

 

 

TV Isn't Dead  (September  21, 2017)

Television is changing. It’s no longer a box in your living room or bedroom, or, if you’re a Real Housewife or in Vegas at the Aria, in your bathroom (still weird). It’s content. And it’s available everywhere on every device you can think of.

 

 

TV is Still King  (April 13, 2017)

For the full year of 2016, the comScore data reveals that 84% of traditional TV viewing time was spent with live TV, says the report, with DVRs accounting for 14.9% and video-on-demand a nominal 1.1%

 

 

TV Advertising Is More Affordable Than You Think  (January 18, 2017)

TV is the advertising medium that redefined everything. You don't need to be involved in the marketing industry to understand how powerful television can be for building your brand. Yet many brands feel that TV seems out of reach because they can't afford to reach their target audience.

 

 

Go Beyond High Profile Sports to Target Sports Fans  (December 6, 2016)

To some, sports is life. To many others, it's a central passion point. And to almost all, it represents compelling, engaging and consistent content fueled by the combination of real-life action and drama unfolding before their eyes.

 

 

Study Links Web Traffic to TV Ads  (October 15, 2016)

82% of these brands showed a correlation between TV ad spending and website traffic.  Of the 85 brands with visitor increases, 87% had upped their TV spending.  On average, they increased spending by 22% and saw 24% increases in unique visitors.  Of the 40 brands with visitor decreases, 70% had lowered TV spending – an average of 10% less TV spending with a concurrent 9% decrease in visitors. Either way, there’s a predominant and consistent pattern among website traffic and TV advertising.

 

Your Connected TV / OTT Advertising Partner

May 31, 2019

Let's Build a Beautiful Relationship :)

Connect With Us

THOUGHTS