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September 6, 2018

Ad Receptivity and the Ad-Supported OTT Video Viewer

Oct 11, 2018

 

 

 

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How OTT Can Impact Your Advertising Strategies (Sept 21, 2018)

The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content.

 

 

Why You Should Be Advertising on TV (May 18, 2018)

Television is changing. It’s no longer a box in your living room or bedroom, or, if you’re a Real Housewife or in Vegas at the Aria, in your bathroom (still weird). It’s content. And it’s available everywhere on every device you can think of.

 

 

TV Isn't Dead  (September  21, 2017)

Television is changing. It’s no longer a box in your living room or bedroom, or, if you’re a Real Housewife or in Vegas at the Aria, in your bathroom (still weird). It’s content. And it’s available everywhere on every device you can think of.

 

 

TV is Still King  (April 13, 2017)

For the full year of 2016, the comScore data reveals that 84% of traditional TV viewing time was spent with live TV, says the report, with DVRs accounting for 14.9% and video-on-demand a nominal 1.1%

 

 

TV Advertising Is More Affordable Than You Think  (January 18, 2017)

TV is the advertising medium that redefined everything. You don't need to be involved in the marketing industry to understand how powerful television can be for building your brand. Yet many brands feel that TV seems out of reach because they can't afford to reach their target audience.

 

 

Go Beyond High Profile Sports to Target Sports Fans  (December 6, 2016)

To some, sports is life. To many others, it's a central passion point. And to almost all, it represents compelling, engaging and consistent content fueled by the combination of real-life action and drama unfolding before their eyes.

 

 

Study Links Web Traffic to TV Ads  (October 15, 2016)

82% of these brands showed a correlation between TV ad spending and website traffic.  Of the 85 brands with visitor increases, 87% had upped their TV spending.  On average, they increased spending by 22% and saw 24% increases in unique visitors.  Of the 40 brands with visitor decreases, 70% had lowered TV spending – an average of 10% less TV spending with a concurrent 9% decrease in visitors. Either way, there’s a predominant and consistent pattern among website traffic and TV advertising.

 

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