CPG Brand Increased Familiarity by +8.1%
The Challenge
A nationally distributed Mexican Meal Kit Brand, sought to drive awareness and unique reach before the biggest snacking occasion of the year, the Super Bowl, to a Millennial and Gen X audience.
The Solution
The platform identified the CPG brand’s audience by leveraging 3rd party data segments and engaged them within premium streaming environments first on Connected Television and second on their mobile and desktop devices
The Results
Measured by Brand Lift Partner, Disqo, the CPG brand exceeded all benchmarks for the Food & beverage category
- Familiarity improved +8.1%
- Favorability grew +7.7%
- Aided Awareness increased +5.1%
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